5 Things I Wish I Knew Before Starting T-Shirt Company

Updated: Feb 6, 2019

Launching SlightlyDangerousCo. has been an exciting adventure, but there are a few things I wish I would have known before I started my pop art t-shirt company.

search engine optimization infographic

The Importance Of SEO

If you build it, they may not come! Search Engine Optimization is a way to drive more traffic to your website. There are many free and paid ways to improve SEO, but you must know what you are doing. With just a few small changes, such as adding keywords and optimizing my images I quickly started driving more traffic to my site.

The Convenience Of On-Demand T-Shirt Print Companies

While things like SEO required more time than I had mapped out, finding a reliable on-demand print company has been a breeze. Not only did I have several reputable companies to choose from, but their business model is set up to support my as-needed inventory. From designing my retro t-shirts to delivery they make everything a breeze.

The Importance Of Blogging And Guest Posts

Succeeding in the digital marketplace requires fashion retailers to connect and engage with their audience. One of the ways this is achieved is by creating interesting blog posts. This includes posts that I create for my website, guest posting on other websites, and articles written by guests who post to the SlightlyDangerousCo. blog. These posts aren’t just engaging, but they help spread the word about our unique t-shirts and improve organic SEO.

photoshop project in progress

Using Photoshop

Using Photoshop or other photo editing tools is a must, for more than just resizing. Photo editing is required to refine the photos printed on my collections, many of which are vintage and sometimes need to be edited to create a clean and appealing print. Even if the photo quality is clean and clear, Photoshop empowers me to add text and create custom designs. I even photo edit the images I place on my website and social media.

The Importance Of Social Media

Speaking of social media, it’s one of the most effective ways of getting my latest collection out there. But it’s not all about posting my collection. T-shirts are a wardrobe staple and sharing fun facts and images of classic tees is something everyone enjoys. Social media is also a great way to network personally and professionally.

If you enjoy the comfort of a classic tee but are looking for something unique, I invite you to browse our most recent collection. Be sure to check back soon as I am always adding fun new retro t-shirt and hoodie designs!